Enjoying Naples beach in the summer of 2010, brothers Vlad and John decided  to go all-in on their passion project — Pozitivo.

Without a business plan or experience in eCommerce, they reasoned that in the worst – case scenario, it would be the most memorable summer of their lives.

More than anything, Vlad and John were looking to build a company that would allow them to live their dream. They wanted to create a company that aligned with their personal values and allowed them to have a positive impact on the world around them.

Since then, the biggest question Pozitivo has received is what it means to actually live Positive live. They’ve spent the last seven years trying to answer this question, jumping headfirst into the literature of a life well lived, from classic philosophers like Aristotle, Seneca and Nietzsche to modern thinkers.


We’re so confident you’ll love our products, we offer 100% free U.S. shipping on most items, and a 100% satisfaction guarantee. Don’t like something you bought? Tell us about it, and we’ll be happy to issue a full refund.


Contact us now using our contact page, or email us at info@pozitivo.net.

Happy shopping!

Vlad & John